Situated on the corner of W. 3rd and N. Flores Street in West Hollywood among the likes of trendy eatery, Son of a Gun, and hipster coffee spot, Verve, arrives San Francisco based, green beauty shop, Credo Beauty.
The brand, launched in 2015 by founder Shashi Batra and curated by VP of Merchandising, Annie Jackson (two driving forces behind launching Sephora in the states), has thoughtfully expanded to meet the growing demand for “clean” beauty and now includes two storefronts in New York City and, finally, a fourth outpost here in the epicenter of the wellness movement – Los Angeles.
The clean, airy, light-filled WeHo space is everything you want from a luxury shopping experience. No guessing, nothing superfluous or overwhelming, just rows of pale oak shelves offering a tightly curated selection of the best in clean beauty explained by knowledgeable, friendly staff. Not to mention a Tata Harper spa in the back that offers services that won’t break your budget, even after a beauty shopping splurge; facials start at $35 and waxing beings at $15.
In terms of products, efficaciousness is a no-brainer here and everything found in-store can be purchased on online, including a few of our favorites in nontoxic, plant-based skincare and makeup: Maya Chia, Susanne Kaufmann Organic Treats, January Labs, and Kjaer Weis.
credobeauty.com, 8327 W. 3rd Street, Los Angeles, (323) 272 – 3195
If you’re planning on stopping by the new Credo Beauty store and in need of a:
Cleanser for on-the-go
Main ingredients: Aloe, Witch Hazel, Willow Bark Extract and Rosemary.
Why we love it: Each wipe comes individually wrapped, perfect to throw in your gym bag, plane carry-on, or throw a few in your desk drawer. The bamboo cloth is ultra gentle and the invigorating pine and rosemary scent is the perfect refreshing pick me up.
Hydrating Face Mist
Try: January Labs Restorative Tonic Mist, $24
Main Ingredients: Aloe, Witch Hazel, Rose Extract and Lactate.
Why we love it: This active, alcohol-free mist hydrates, soothes inflammation, while lightly exfoliating and fighting acne-causing bacteria to improve texture and fight blemishes. Great for hydration and oil control.
The Perfect Lipstick
Try: Kjaer Weis Empower Lipstick, $56
Main Ingredients: Shea Butter, Rosehip and Jojoba Oil.
Why we love it: We have not been shy about our love for Kjaer Weis beauty products and with each new launch the love fest continues. This silky lipstick in a universally flattering shade will become your everything and comes in a refillable, chic package.
Nourishing Face Oil
Try: In Fiore Pur Complexe Face Oil Concentre, $85
Main Ingredients: Grape Seed Oil, Evening Primerose and Bitter Orange Flower Oil.
Why we love it: We were recently introduced to this brand, but after one use our acne, irritated, dry skin was soothed. Woah. Super light-weight and beautifully blended this concentration uses floral oils and extracts to improve fine lines, wrinkles, pores and blemishes. No wonder this brand is HUGE in Japan…
For more on Credo Beauty, read our interview with VP of Merchandising, Annie Jackson, to get a glimpse of the driving forces behind this green beauty brand, their curation process and of course, her beauty faves.
-by Amy Chang
Main image source: Credo Beauty
Product image sources: Associated Brands