by rosie jane cosmetics rebecca minkoff   by rosie jane rebecca minkoff   by rosie jane rebecca minkoff

by rosie jane rebecca minkoffWhen you purchase a limited edition Rebecca Minkoff x By Rosie Jane beauty bag you’ll not only be getting a gorgeous calf-leather nude and neon coral clutch (filled with your choice of By Rosie Jane signature multi-purpose lip and cheek pot, and best selling perfume oil rollerball), but you’ll be supporting I Am That Girl; a Los Angeles based nonprofit dedicated to female empowerment and confidence building for girls aged 18-22.

I spent some time Tuesday morning at the Rebecca Minkoff store chatting with I Am That Girl program director, Rachel McGowan, who told me that the organization’s focus is to create a community for girls to be heard, be seen, and create healthy relationships among themselves. No more competing, just uplifting each other.

Now that’s a great cause we can all get behind!

The super soft beauty bags open up to reveal the world #feminist inside, as though to be a daily reminder of your own inner power, while you pat on a little gloss or roller on your favorite By Rosie Jane scent (I love the Leila Lou). 

These feel-good and look-good beauty bags make great gifts for girlfriends or for mom (Mother’s Day is just around the corner). Purchase them at the By Rosie Jane website while they last!by rosie jane rebecca minkoff


Written & Photographed by Amy Chang, Founder + Editor



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