When you purchase a limited edition Rebecca Minkoff x By Rosie Jane beauty bag you’ll not only be getting a gorgeous calf-leather nude and neon coral clutch (filled with your choice of By Rosie Jane signature multi-purpose lip and cheek pot, and best selling perfume oil rollerball), but you’ll be supporting I Am That Girl; a Los Angeles based nonprofit dedicated to female empowerment and confidence building for girls aged 18-22.
I spent some time Tuesday morning at the Rebecca Minkoff store chatting with I Am That Girl program director, Rachel McGowan, who told me that the organization’s focus is to create a community for girls to be heard, be seen, and create healthy relationships among themselves. No more competing, just uplifting each other.
Now that’s a great cause we can all get behind!
The super soft beauty bags open up to reveal the world #feminist inside, as though to be a daily reminder of your own inner power, while you pat on a little gloss or roller on your favorite By Rosie Jane scent (I love the Leila Lou).
Written & Photographed by Amy Chang, Founder + Editor