I think the misconception that organic beauty isn’t up to snuff is quickly fading as consumers discover luxury organic makeup brands, like Kjaer Weis, Y et Beaute and Inika Organic. While I’ve been a fan of Kjaer Weis for a while now (their cream foundation is my go-to and the one I recommend for anyone dealing with inflammatory skin issues) and the stunningly luxe matte lipsticks by Y et Beaute, I recently just discovered the gorgeous organic eyeshadow palettes from Inika Organic. Inika Organic is an Australian brand founded in 2006 featuring organic, vegan, cruelty-free makeup – what’s not to love about…

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Green beauty stores are having a hard time keeping these hot items on shelves.

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For your kale loving friend.

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Finding the right natural skincare products has never been easier.

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