I sat down with, Geraldine Chung, founder of women’s wear shop, LCD, to chat about her story: A self described “tech nerd” who found her way into fashion after leaving a ten year stint in New York City, and now owns the coolest clothing boutique in Venice. Read on for where her fashion inspiration comes from, emerging female-run brands to know, and what’s next for Geraldine and LCD.  Scampering along Lincoln Blvd beneath hat, face visor, and sun scarf yesterday morning looking like Daft Punk wearing a Birka – yes, I take sun protection seriously –  I rushed to escape LA’s blinding…

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